Today, adidas shares a first look inside its Brooklyn Creator Farm- an incredible open space where some of the most forward-thinking creatives have designed ideas for the sportswear giant. The not so typical design studio consists of all types of concentrations within the brand and is set up as a creative playground. Under the leadership of Global Creative Director Paul Gaudio, the design team recognized the immense potential in setting up an open source creative hub right in the middle of one of our key cities. Channeling on-the-ground exploration and the influence of a wider creator collective into inspiration for the entire brand, check out the video and images below:
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